Stanford GSB was hosting the Leadership Forum — an invitation-only convening of 500+ business, government, and academic leaders for shared learning and networking. My job was to build a visual system from an existing logo and colour palette that could hold together at every scale: 20-foot stage backdrops, podium signage, name badges, directional signage, an agenda booklet, presentation slides, and thank-you cards.

I extracted the core elements from the logo and scaled them across the full suite. Attendees moved through the event with a consistent visual experience — from picking up their name badge at registration to sitting in an auditorium for a panel discussion.