I help experts communicate with people who aren't experts.
Not just how something looks — but how people understand it, feel about it, and act on it. I work upstream, before the brief is written, asking who needs this and why. Anthropology taught me to observe. Improv taught me to listen, stay agile, and find delight in the unexpected. The result is work that tends to both the detail and the whole — and occasionally surprises everyone, including me.
messy and reflective synthesis process.
Something about how information is great. In fact, it can change lives. But there can be a gap between information and understanding. That's where I come in.
The voyage of the best ship is a zigzag line of a hundred tacks.
—Ralph Waldo Emerson
I help experts communicate with people who aren't experts.
Good design starts and ends with people. It requires curiosity, listening, and the ability to read between the lines to understand what matters to people. Then, you take that information. Through a process of trial and error/experimentation, visually reflect it back. If it's funcational, it will be beautiful.
I work upstream, first asking who needs this and why. Anthropology taught me to observe. Improv taught me to listen, stay agile, and find delight in the unexpected. The result is work that tends to both the detail and the whole — and occasionally surprises everyone, including me.
But there can be a gap between information and understanding. That's where I come in.
My work begins with listening. By understanding how people think, collaborate, and make decisions, I create communication systems that help organizations tell better stories and build lasting capacity.